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Reebok

A CrossFit icon, reimagined for Walmart

Supervising Producer

Budgeting
Creative Development
Casting
Locations
Video Production
Photography Production
Video Post Production

Reebok

Reebok’s delta symbol has long been synonymous with CrossFit. When AmeriCo. Group acquired exclusive licensing rights for Walmart, they needed to honor that heritage while appealing to a broader audience.

We delivered content that embodied the grit, discipline and mental toughness of the CrossFit athlete.

1 Shoot Day
1 Video Crew
1 Photo Crew
5 Models
20+ Set-ups

Ready. Set. Play.

Reebok for the family
Companion studio photo project

1 Shoot Day
2 Adults
4 Kids
8 Set-ups
3300+ images captured

Let’s work together on your
next project

Let’s discuss how we can make your next web project a success. Contact us today!